Plants for shopping centers

Gardening of shopping centers is not just a fashion trend or a tribute to beauty. Shopping centers have long ceased to be just shops. People come here not only for shopping, but also for impressions, entertainment, have a good time, have a tasty meal, play sports, go rollerblading or skating, watch a movie, many freelancers even work in shopping centers - you can spend in modern shopping centers all day and don't get bored.

Why do we need plants in the mall?

Plants increase customer loyalty

Market research has shown that retail areas with landscaping show higher sales than retail areas without plants. The addition of lush greenery makes shopping centers more attractive to potential customers. Buyers feel more secure, therefore, want to stay longer on the trading floor and make more purchases.

The total time spent in the green shopping center is increasing by 20%, and with it the turnover.

In addition, well-groomed and beautiful plants reflect a certain level of your business, encouraging customers to spend more substantial amounts than planned.

Plants absorb noise

It is also known that plants reduce indoor noise, which is important for large shopping centers, which can be very noisy during peak hours.

Plants increase the likelihood of repeat visits.

Ensuring the attractiveness of your retail space, as well as the fact that customers feel at ease, strengthens loyalty and increases the likelihood of return visits. Many studies have shown that the presence of plants in a room can improve people's mood and increase human energy levels.

Which plants are suitable for the mall?

Pay attention to the needs of the plant in lighting, the frequency of watering, the need for transplantation. Modern shopping centers are usually divided into certain zones. Consider which plants are best suited for the main ones.

Hall, main entrance area

The first thing your visitor sees is giving an impression of your business as a whole, therefore special attention should be paid to this area. In the spacious hall, large-leaved palms look great, such as monstera, cicada, yucca or other plants in stylized floor flowerpots. The space under the stairs can be filled with phytoconstruction, imitating a flower bed or mini landscape.

Reception desk

It should be in sight and attract attention so that the visitor is not at a loss if he has questions at the entrance. It is good to place seasonal plants, flowering plants in decorative pots, and original floral arrangements at the reception desk.

Galleries and Atriums

Large landscaped deciduous plants — areca, spathiphyllum, date palm — are well suited for landscaping the central zone of the shopping center. Tall plants give the institution a status, visually increasing the space.

The high atrium area of ​​several floors is perfectly decorated with a phytostall from living plants. Pleasure is not cheap, but the impression is tremendous!

Recreation areas

Near cozy sofas, you can place flowering plants in drawers, for example, azalea or gardenia. Outdoor plants on the stem also create an atmosphere of comfort and relaxation.

Food Courts, Food Zones

The boundaries of such zones can be identified by thuja bushes or podocarpus. Between the tables zoning partitions with vines will look good - for example, scindapsus in a hanging planter looks very comfortable.

Individual plants with a common style can emphasize the concept of each institution. Say, a coffee tree will decorate a coffee shop’s counter, while a sushi bar or an oriental restaurant will be decorated with bonsai or bamboo dishes.

Learn more about plants for restaurants and cafes

Shops and boutiques

Indoor plants located at the entrance in beautifully styled flowerpots can induce customers to enter the boutique. Plants for boutiques should also reflect the concept of a store, for example, a store of Korean cosmetics will be decorated with exotic orchids, a shop with eco products - indoor mandarin or lemon, date palm.

Play area for children

Kids will enjoy safe and vibrant plants. Do not place prickly, poisonous or unstable plants in the child's area - safety first. Exotic palm trees and agaves, imitation of the corners of nature, vibrant compositions from flowering plants are suitable.

What plants are suitable for children - more

The importance of plants in retail is not limited to the stores themselves. From walking directions to providing customers a relaxing place to relax between shopping, plants can be used in a variety of ways in malls. The outdoor landscape can be a continuous continuation of the store’s interior, providing continuity indoors and outdoors for a pleasant shopping experience.

Difficulties in phytodesign of the mall

The specifics of the premises of the shopping center (large areas, high traffic, artificial lighting) makes the greening of the shopping centerNTR is quite a laborious task. In addition, the plants are always in front of visitors, so they should look perfect. In order to provide the plant with timely care, watering, top dressing, pruning, it is better to keep a special florist, or even several, in the staff.

It is even better to order a comprehensive gardening and plant care service. Specialists will select plants that are suitable for your shopping center in accordance with your wishes, taking into account the specifics of lighting, the general concept of interior design, floor space and other factors.

Summary

The phytodesign and landscaping of the shopping center is used to create a unique interior in which it is pleasant to be. Plants favorably affect the emotional perception of visitors, cheer up. The greening of shopping centers is part of the visitor loyalty program. A large number of regular customers stimulates the interest of tenants, therefore, increases the income of owners.

Landscaping costs are a promising investment in the popularity of a shopping complex.


4664 24/05/2020
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